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Posted 08/17/2022
Job # 75449
Title: Digital Marketing Specialist
Facility: ---
Company: LeaderStat
Website: http://www.LeaderStat.com
Location: Powell, OH
Salary: competitive

Digital Marketing Specialist
Are you a Digital Marketing Specialist looking to work for a nationwide healthcare recruiting and consulting firm dedicated to partnering with clients across the country to help fill their staffing needs? Do you enjoy problem-solving and coming up with new and creative ways to reach a target audience? Then join us at LeaderStat! Our team is growing, and we are looking for an exceptional marketing professional to join our team!

The Digital Marketing Specialist will help grow the LeaderStat brand by engaging with healthcare candidates and clients via digital platforms. This team member will work with the marketing team to ensure the brand message is consistent and be responsible for driving digital marketing activities to attract healthcare professionals and new business. The ideal candidate will demonstrate expertise in various areas including social media marketing, content development and optimization, digital ad creation, email marketing and creative design. They will have a strong understanding of industry trends, will evaluate evolving technologies, and have the ability to multi-task and adapt to the ever-changing healthcare landscape.

In this role, you will:
• Determine the best channels and resources to mine a comprehensive range of healthcare candidates from direct care staff to the C-suite
• Create messaging that resonates with healthcare candidates and/or clients to drive awareness, engagement, and conversions
• Coordinate with the marketing, recruitment, and sales teams to build workflows that deliver value
• Develop influencer strategies for the brand, provide guidance, execute, and report on influencer campaigns
• Act as the voice of LeaderStat and provide data, resources, and guidance to our target audience
• Analyze marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
• Develop original content for the website, email campaigns, case studies, blog posts, infographics, and videos
• Demonstrate creativity and have outstanding communication and collaboration skills
• Navigate the changing healthcare landscape and be part of a team that is dedicated to supporting those who are in the healthcare field

Qualifications:
o 3+ years of experience working in the digital marketing/advertising space with experience in healthcare preferred
o HubSpot experience strongly preferred
o Exceptional writing skills with strong attention to detail, grammar, and tone
o Demonstrable experience with marketing campaigns, tools, and social media
o Advanced PowerPoint and creative design skills
o Strong knowledge of CRM software and Content Management Systems
o Familiarity with SEO/SEM and analytics
o Degree in Marketing, Communication, Journalism, Advertising or related field
o Must be able to juggle multiple projects at the same time
This is an in-office role and you will be surrounded by like-minded people dedicated to serving the healthcare space.

For more information and to apply please contact Kristin Miller at 614-396-7914 or kmiller@leaderstat.com.


Contact: Kristin Miller, Executive Recruiter
Telephone: (877) 699-7828
Fax: (614) 839-7827
Email: kmiller@leaderstat.com
 
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